Rakhi concepts



POSTED BY- Usha Shrivastava   Date:- 16-08-2018    0 COMMENTS

"A Rakhi has long been a symbol of protection, a promise of love, care and security. This Raksha Bandhan of 2018, Aurnument reinvents and reinforces this tradition in form of a series of beautiful new Concept Rakhis handcrafted in 925 Silver . The 'Sister Rakhi' - a bracelet that symbolises women empowering other women. This Rakhi/Bracelet is a promise from one woman to her friend,sister,mother, bhabi or any other woman in her life. It is a symb.....


New Age Customers & Their Impact on Jewelry Retailing



POSTED BY- Usha Shrivastava   Date:- 14-08-2018    0 COMMENTS

Introduction -

Indian jewelry market has size of about US$ 60 billion as of 2017 and is expected to reach US$ 100-110 billion by 2021-2022, which stands at 29% of the global jewelry consumption. The market has changed in past few years, as evident from organized retailers building market share, increased emphasis on hallmarking certification and stringent government regulations reporting norms.

In tandem to changes in in.....


TOP 10 Jewellery bracelets trends 2018



POSTED BY- Usha Shrivastava   Date:- 06-02-2018    0 COMMENTS

Gurus of fashion industry rely on diversity and permissiveness, totally refusing the boring jewellery. The main slogan of 2018 is “No cheapness!”
So be careful while purchasing the next product – feminine chains and bracelets are trendy right now. And they must necessarily be made of precious metals and the same precious stones. Such jewellery bracelets will become an absolute .....


The Contemporary Classics



POSTED BY- Usha Shrivastava   Date:- 02-02-2018    0 COMMENTS

The Contemporary Classics

~Exquisite Earrings Collection by Minawala~<.....


The Blush Collection by Ruby Ahluwalia



POSTED BY- Usha Shrivastava   Date:- 24-01-2018    0 COMMENTS

Ruby ahluwalia designer and founder of Pristine Jewels brings to you her latest Valentines collection The blush collection.

Statement and one of a kind earrings and rings are crafted in silver with  american diamonds and rubies. Fancy shaped diamonds and rubies come together to create magic .
Spread love this Valentines season by gifting your loved one a jewellery piece to cherish from pristine jewels
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